Telling China's Story Well: The PRC's Strategic Narrative as an Instrument of National Power

Executive Summary Since President Xi Jinping's 2013 directive to "tell the story of China well" (讲好中国古事), the People's Republic of China has developed a systematic thirteen-year strategy treating "discourse power" (话语权) as a core component of Comprehensive National Power (CNP). This approach has enabled measurable influence gains, demonstrating that narrative power is not supplementary propaganda

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